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Friday, January 28, 2011

Bruno Mars Returns To Hot 100 Summit, Britney Slips 5 Spots

Bruno Mars' "Grenade" reignites atop the Billboard Hot 100, rebounding 2-1 and logging a third nonconsecutive week in the chart's top spot, having alternated between Nos. 1 and 2 over the past six weeks.

The track, which returns to No. 1 on Digital Songs for a fifth frame (204,000 downloads, down 7%, according to Nielsen SoundScan) and bullets at No. 3 on Radio Songs (125 million in audience, up 3%, per Nielsen BDS), is the first to ink three separate runs at the Hot 100's apex since T.I.'s "Live Your Life," featuring Rihanna (six total weeks at No. 1), in October-December 2008.

Mars reclaims the Hot 100's penthouse from Britney Spears' "Hold It Against Me," which, after becoming only the 18th title to launch at No. 1 last week, tumbles to No. 6.

Vote for Britney Spears' Best Video Ever

Of the eight songs to start north of 300,000 downloads, "Hold It Against Me" logs the second-largest second-week percentage decline (411,000 to 183,000, down 55%). Only Taylor Swift's "Today Was a Fairytale" fell more sharply in its second frame (325,000 to 100,000, down 69%) a year ago next week.

Conversely, Spears' song bounds 23-11 with the top increase on Radio Songs (60.2 million in audience, up 34%). Hence, the cut's five-rung Hot 100 plunge with Airplay Gainer honors.


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